Product Information
'Business
Economics: Theory and Application' is an undaunting and accessible text
that focuses on the real world of business and how this relates to
economics. The links to business are far more intrinsic that in
other business economics textbooks where a business flavour is simply
added to traditional economics theory. It provides an in-depth
jargon-free analysis, particularly relevant for one-semester courses. A
variety of case studies and questions are used throughout the text both
to illustrate key points and for seminar and assignment work. Diagrams
are included to aid the explanation of complex issues, and review and
discussion questions are incorporated to consolidate and expand on the
learning. A lecturer's supplement accompanies the text.
